Nokia’s former CEO, Stephen Elop who is currently vice president of Microsoft’s devices division might have yet another corpse at his feet. According to the rumors by BGR not only did Elop kill Symbian, Meltemi, and so much more; but he might have also been responsible for canning a Surface Mini that was expected to be announced at Yesterday’s Microsoft event.
Yesterday Microsoft announced the Surface Pro 3; an all in one tablet that has some amazing specs, and looks absolutely stunning; however most rumors and speculations were pointing towards the launch of a Surface Mini device, one that could compete with the iPad mini. Rumors went as far as to say that the device was set to be unveiled yesterday, and was cancelled days if not hours before the event.
According to BGR’s sources the reason behind the cancellation was that Elop felt the Surface Mini didn’t provide enough of a differentiating factor vs the iPad mini; and basically had nothing going for it.
Bloomberg’s sources say Elop was worried that the smaller Surface didn’t do enough to differentiate itself from smaller tablets such as the iPad mini and the Nexus 7 and would thus be a flop comparable to the first-generation Surface RT.
It would appear that Microsoft’s latest target with the Surface Pro 3 isn’t just the iPad market, but also the Macbook Air audience; which is a brave attempt (and might even work). In terms of the Surface Mini however, it’s reminiscent of Elop’s stance towards a Nokia tablet when he was CEO where he repeatedly said they wouldn’t launch a tablet until they had something “special”. Well Microsoft you’d better get your thinking caps on.