A confidential internal document we received has shed some light on the future of devices produced by Microsoft Mobile, formerly Nokia’s devices and services division. It’s no secret that Microsoft are trying to hide the Nokia name from products, ever so slowly, regional Nokia.com sites have already begun redirecting users to Microsoft owned pages; and the word “Nokia” is hardly ever mentioned when referencing new devices.
Now we can confirm that Microsoft will be completely dropping the “Nokia” branding from their devices, leaving “Lumia” as the hero brand for upcoming devices. In fact we understand that the Lumia 830 and Lumia 730 will be the final two devices to launch with “Nokia” branded on the phone. Future devices will most likely carry the “Microsoft” name along with “Lumia”.
Furthermore the document also reveals that Microsoft is shying away from placing the Windows Phone logo next to their devices in promotions and advertisements, and will instead place the standard Windows logo alongside them (sans the “Phone”). In fact we understand, from a source with knowledge of the plans, that this is part of the preparation to leave the “Windows Phone” logo behind, as part of a gradual phase out of the Windows Phone name (and OS) which will merge with the desktop version of Windows in the upcoming updates (i.e. no Windows Phone 9).