standard Windows Phone Has a Problem With Loyalty in the US, With over 80% of Users Ditching for other OSes

image26When we talk about Apple or Android we’re likely to hear the words “locked into the OS”, meaning once you start using one of these OSes its hard to leave given the level of commitment involved in getting the most out of it. Whether its buying a bunch of music through your iTunes account, or getting hooked on a specific app available only on that platform, or simply just getting used to Google’s services. Unfortunately for Windows Phone, it doesn’t seem to be able to lock users in; a recent study shows that over 80& of Windows Phone users have ditched their WPs for a different device when they got the chance, with only 19% of users sticking to the OS and getting a second WP device.

Sure the numbers of the research could be skewed for a number of reasons, including the lack of a proper flagship device, the WP7 upgrade debacle and others, but any way you cut it a 19% retention count is absolutely horrible, and is a serious problem for Microsoft.

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About the Author

Ali is a dental school graduate currently living in Amman, Jordan; born and raised in the US, a tech lover with a serious addiction to all things sweet. He is the co-founder of GeekOnGadgets, and a senior editor at our Sister site MyNokiaBlog.com.

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  • Douglas

    “Sure the numbers of the research could be skewed for a number of reasons, including the lack of a proper flagship device, the WP7 upgrade debacle and others”

    Proper flagship? The Lumia 930 is very comparable to the iPhone 6 and GS5, especially when you use the phone and compare to those two. Just look at the specs and performance of each.

    The main reason is so obvious… You can’t get the apps that people want and those that are available usually suck compared to the ones on Android and iOS. Anybody who works in retail in this industry can tell you that.

    Lack of functionality compared to iOS and Android also plays a role as does UI design, but the overwhelming factor why people defect to the other two is because of apps. If all of your friends have Snapchat and you’re missing out on all the fun, why would you stick around with WP? It’s one of the main reasons I went back to Android. That and the ESPN app is worlds better, and what the OS has allowed developers to tap into to create apps for.