standard Shots fired: Tim Cook calls the Microsoft Surface Book “diluted”

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Although most (if not all) of us fell in love with the Surface Book at first sight, Tim Cook (CEO Of Apple) apparently doesn’t buy into it. When asked on his thought’s about Microsoft’s latest laptop hybrid, he called it “diluted”, claiming it doesn’t succeed at being either laptop nor tablet.

It’s a product that tries too hard to do too much,” he said, according to the Irish Independent. “It’s trying to be a tablet and a notebook and it really succeeds at being neither. It’s sort of diluted.”

Of course this week also happens to be the week the iPad Pro starts shipping, an iPad with a 12.9″ display running iOS (not OSX), which also comes with its own Stylus/Pencil, similar to the Surface tablets and the Surface book (which charges in the most absurd way – see image). I’m betting a good number of those iPad Pencils break within a week, regardless it’ll be interesting to see if despite what Apple are saying now, maybe future generations of the iPad Pro will run a full OSX, but of course it’ll only be after Apple re-invents the Hybrid laptop.



About the Author

Ali is a dental school graduate currently living in Amman, Jordan; born and raised in the US, a tech lover with a serious addiction to all things sweet. He is the co-founder of GeekOnGadgets, and a senior editor at our Sister site

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  • Damien Van Coke

    Shots fired indeed, looks like the PC wars of the 80’s and 90’s are reigniting once again. It will be interesting to see who ultimately wins out. Regardless of who says what, Microsoft and Apple’s strategies in consumer are continuing to become increasingly similar as time goes on.

    • The difference is this time around consumers are more aware of who did what first, its become pretty apparent that apple are following others footsteps now, I expect the pro to run OSX within two to three years.

      • Damien Van Coke

        You’re probably right about that – if you look at how much OSX has borrowed from iOS in the last three years, it wouldn’t surprise me if Apple merges them together like Microsoft did with Win10.