Earlier today Nokia (yes, the real Nokia) purchased the French wearables and digital fitness company Withings for $191 million. Now honestly I haven’t heard of Withings much, beyond the beautiful smart watches that they make (seen above), but a quick Google search shows a pretty wide portfolio of health related products, ranging from smartwatches and e-ink displays to smart scales. According to Nokia CEO Rajeev Suri, Withings is a perfect fit for Nokia, as their goals are aligned.
With this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples’ lives.”
Of course in the distant past Nokia did have plans for a smartwatch, one codenamed Moonraker that was scratched when Microsoft took over. With this latest acquisition it seems Nokia are positioning themselves for a comeback into the consumer world (beyond the N1 tablet which we haven’t heard much of since); and I for one am ready to welcome them back with open arms.