The global online casino industry has seen huge growth in the past few years and it looks set to continue. Increased access to Wi-Fi and the development of smartphone and tablet technology have revolutionised the online gambling market meaning casino providers have made gambling much more accessible to players. Mobile gambling is becoming an enticing option for players with easy access to phones and tablets meaning that bets can be placed at any time of day or night and even when on the go.
Online market opens up
The relaxation of gambling laws in 2007 eased many of the previous restrictions on casinos, and opened up the markets for online gambling operators. According to Gambling Commission statistics, since 2008 there has been a steady increase in online gambling participation from 9.7 per cent of the general adult population gambling online to 15.9 per cent in 2014. Growth looks set to continue with expectations that the industry will see a compound annual growth rate of nearly 11 per cent between now and 2020.
Choose your format
There are now a huge variety of online casino games to choose from, with traditional casino games such as roulette, blackjack, baccarat, poker and slot machine games, and even live dealer casino gaming where you can immerse yourself in an authentic casino experience and place bets in real time. Games are often based on licensed comic book characters, movie themes or popular TV shows with Titanic, Ghostbusters and X Factor being a variety of slot games available on bgo. The beauty of playing online is that you can try different formats and see which particular game suits you the most.
Endorsing the brand
Many online casinos have begun to employ brand ambassadors to advertise game options, with bgo linking up with Paris Hilton in 2015 for the UK TV slot machine advertising campaign, and ex-England footballer Rio Ferdinand becoming the face of the Casino Floor UK site. Endorsements and the ease of availability via mobile technology have seen a younger demographic attracted to the online casino gambling scene. The UK Gambling Commission found that in 2014, 18.9 per cent of people aged between 18 and 34 participated in online gambling compared to 14.8 per cent in 2008.
Online slot machine gaming can mean quick wins, with many online casinos offering free spins upon registration and when you deposit, plus some sites, such as bgo and the Grand Ivy Casino, requiring no deposits from new players when opening an account. Slot machines are incredibly easy to play, perhaps more so than any other casino game, and can lead to big wins with low stakes. In 2012, one UK player hit the record jackpot of £5.8 million from a progressive slot game online. The simplicity and ease of slot machine games is perhaps best highlighted by a £6.25 bet from an iPhone which netted one player an amazing £1.6m on the bgo Vegas Gladiator slot.